(3) Hello to the art world and beyond!

Motorola crosses with the Academy Awards, H&M merges with Cavalli, Vans with Varvatos, Fossil watches with Gehry. Welcome to the world of “x”–the world of crossing effects in art and commerce. In this blog, I will be talking about how brand names are now collaborating with artists and/or other brands to be able to gain more revenue for their company. There is also the emergence of high-end and street fashion that has been popping up in daily conversations. This trend has becoming very popular with major companies and I’m here to inform and talk about the latest scoop. The purpose is to update as frequently as possible (as the trends may die) and to find what’s new and what everyone is talking about let alone contextualize how it might effect the  political, social and most importantly, economic climate.

One major sneaker company Vans, has collaborations with artists like Iron Maiden and Converse with John Varvatos, etc. Others merge with electronics like the iPhone with AT&T. However, there are often times other brands don’t collaborate solely for revenue, but to gain a certain status as a company. LG with Prada and D&G with Motorola exemplifies how a necessary object becomes a superficial object. There will be much mentioning on clothing brands, architecture, graphic artists, photographers and many other art mediums that I consider art (music, film, etc.) Many of my sources will be coming from a wide array of sites:

Hypebeast
This site usually has updates about the urban and streetwear culture.

Kitsunenoir
One of my favorite sites about art, design, and culture with a more sophisticated splash.

Notcot
This site has more updates on electronic collaboration and higher end fashion.

Nitro:licious
Fashion for the female eye.

My blog will be discussing why a certain company chose a particular artist to represent them and how it may be effecting culture and/or other competitors. I hope you all enjoy the following posts and consider the moving effects of a companies’ emergence into the art world.

X’s over O’s

B.N.